Shibuya's 109MEN's—the birthplace of modern men's culture—is reborn

Shibuya stalwart 109Men's—the fashion house that's also an art, entertainment music and dining hub—has gone through a radical makeover.

The "Shibuya effect" has sparked a surge of retailers opening its doors in the district and all eyes are on MAG7, a new creative and modern dining area on the 7th floor of 109MEN's. Choose from the Onigiri Bar Shibuya-en, where you can even take part in a hands-on sushi rolling workshop. Alternatively, head over to Gochiso Soba Sora, for your fix of a Japanese cuisine favorite—soba (buckwheat noodles.)

After dining on the seventh floor, head to the rooftop to MAG's Park, the art and music event space that offers you a one-of-a-kind view of the iconic Shibuya Scramble Crossing. Shibuya —the leader of youth trends and culture with a magnetizing charm has to be explored to be believed.

MAGNET by SHIBUYA109