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Updated: April 2, 2018

Isehan-Honten Museum of Beni 伊勢半本店 紅ミュージアム

1F K's Minami Aoyama Building 6-6-20 Minami Aoyama Minato-ku Tokyo

A museum and store dedicated to the lipstick that shaped Japan’s cosmetic culture

Established in 2003, the Isehan-Honten Museum of Beni, in Aoyama, is a museum and store dedicated to beni, a quintessentially Japanese red lipstick. Derived from the benibana, or safflower, this luxurious shade of red grew to prominence in the Edo period (1603-1867) and became integral to Japanese beauty culture.

Here in the museum you can learn all about the history and manufacturing processes behind beni in the exhibition room, before making your way to the salon to try it on for yourself. If you like what you see, be sure to pick up a stick or two, as it’s one of the only places in Japan you can still get your hands on it.

How to Get There

  • Omote-sando Sta. | Exit B1 | 10 mins on foot
    Ginza Line | Chiyoda Line | Hanzomon Line


Opening Hours

  • 10:00–18:00 Tue–Sun
    Operates irregular/seasonal opening hours
  • Last admission: 17:30


Cash | Visa | JCB | MasterCard |

Admission varies by exhibition

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Facility Info

  • Restrooms |
  • Strictly no-smoking
  • Japanese | English |
  • Japanese | English |
  • Wheelchair ramp | Accessible restrooms | Breast feeding room | Accessible communication formats |

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