Tokyo’s Irreplaceable Treasures That Add a Sparkle to Everyday Life

The Edo Tokyo Kirari Project was launched with the hope of passing on Tokyo’s proud traditions to future generations. Based on the concept of “Old meets New,” we carefully select and introduce brands that embody Tokyo’s unique appeal. These enterprises offer products and services that combine reliable quality and beautiful design, while also embracing fresh ideas that suit today’s lifestyles.

Why not discover items and experiences that bring richness and a touch of brilliance to your everyday life? These treasures also make perfect souvenirs from Tokyo.

LIST OF BRANDS

You can view the list of brands participating in the Edo Tokyo Kirari Project at the link below, where we introduce their exceptional products, the craftsmanship and passion behind them, and their unique brand stories.

BRANDS | EDO TOKYO KIRARI PROJECT

DIGITAL BOOK

MAP

What is the Edo Tokyo Kirari Project?

Message Behind the Logo The hexagonal motif symbolizes the traditional culture of Edo Tokyo as a chest filled with treasures. The two overlapping treasure chests represent the inheritance and evolution of tradition from Edo to Tokyo. The multilayered design expresses the propagation of Edo Tokyo culture throughout the world.

Official HP https://en.edotokyokirari.jp/

Tokyo’s Irreplaceable Treasures That Add a Sparkle to Everyday Life

LIST OF BRANDS

DIGITAL BOOK

MAP

What is the Edo Tokyo Kirari Project?

Keywords