Policies Regarding Cookies and Similar Technologies

Tokyo Convention & Visitors Bureau (“us”, “we”, or “our”) uses cookies and similar technologies on the https://www.gotokyo.org/en/index.html website (the “Service”). In addition to cookies and similar technologies necessary to provide the Service, we use cookies and similar technologies, based on your consent, for purposes such as access analysis, functionality improvement and advertising delivery. You can change or withdraw your consent at any time from the Cookies Settings.

Our Policies Regarding Cookies and Similar Technologies explain what cookies and similar technologies are, how we use cookies, how third-parties we may partner with may use cookies on the Service, your choices regarding cookies and similar technologies and further information about cookies and similar technologies. Please note we may revise our Policies Regarding Cookies and Similar Technologies at any time.

What Are Cookies and Similar Technologies?

Cookies are small pieces of data, stored in text files, that are stored on your device (your personal computer or mobile device) to collect your browsing experience. When you visit our website, we may automatically collect information from you through cookies or similar technologies.

First party cookies are cookies set by the website you’re visiting. Only that website can read them. In addition, a website might potentially use external services, which also set their own cookies, known as third-party cookies.

Persistent cookies are cookies saved on your computer and that are not deleted automatically when you quit your browser, unlike a session cookie, which is deleted when you quit your browser.

A local storage file located in the user’s device enables data storage semi-permanently due to the unlimited nature of the storage period.

How We Use Cookies and Similar Technologies

When you visit our website, cookies collect data on your visits to our website and other activities, and enable you to move between web pages efficiently. By using cookies, we can provide information that suits our users by measuring the number of impressions of content, the number of impressions of advertisements, and the number of clicks.

There is no direct adverse effect on your device. Even if you use cookies, we cannot directly determine your name, e-mail address, or other personal information from cookies and similar technologies alone.

In addition, we may use third-party cookies to understand the access status of each web page. It is also possible for users to refuse the consent of cookies by operating the browser settings themselves. In that case, some features may become unavailable, but users will still be able to browse the basic content of this site.

Cookies Used on the Service

We use the following cookies.

Strictly Necessary Cookies

These cookies are set by STRIGHT, a consent management tool provided by Internet Initiative Japan Inc. (IIJ), to record and manage your consent choices. They are first-party cookies and do not contain information that identifies you personally.

Cookie name	Purpose
cookie_consent_data	Set by STRIGHT, our consent management tool, to store your choices to accept or reject each category of cookies and similar technologies.
cookie_consent_gcm_data	Set by STRIGHT to store the consent status passed to Google Consent Mode.
cookie_consent_banner_settings_version_info	Set by STRIGHT to retain the version of the consent banner and this policy.
cookie_consent_banner_settings_basic_info	Set by STRIGHT to retain the basic configuration of the consent banner.
cookie_consent_banner_settings_language_info	Set by STRIGHT to retain the display language setting of the consent banner.
SIT-xxxxxxxx (random alphanumeric ID)	Set by STRIGHT to identify the site itself (not the visitor). Does not contain information that identifies you personally.

Performance Cookies

Cookie name	Purpose
_ga	Google Analytics 4
_ga_<measurement ID>	Google Analytics 4

Functional Cookies

Cookie name	Purpose
cart	STOCK PHOTOS cart function
coins_initialized	Push delivery status
coins_btoken	Push delivery token
btoken	Push delivery token
FACIL_ITI	FACIL'iti settings
text_size	Retains text size while browsing this site
color	Retains colors while browsing this site

How to Enable or Disable Cookies

The button below can be toggled to enable or disable certain cookies.

Third-Party Cookies and Similar Technologies

In addition to our own cookies and similar technologies, we also gather information on users’ site usage status. In the course of using services and tools provided by social media, advertising, and data analysis partners such as Google and Meta (formerly Facebook), this information may be transmitted to these partners.

For example, we use Google Analytics to help us monitor our website traffic and analyze what our visitors read on our websites. We may also use third party cookies and similar technologies to help us run market research, improve website functionality or contents.

Our partners may include those located outside the European Economic Area, including any destination where the privacy laws of the country concerned may be different and less protective than those of EEA countries. The data protection laws in these countries may differ from those of the country in which you are located (i.e. many of the rights provided in the EEA to the data subjects of the data are not given). We will ensure the adequate measures are taken concerning the protection of your cookies and similar technologies by executing standard contract clauses based on the EU General Data Protection Regulation, etc.

You can learn more about cookies on the following third-party websites.

Google Analytics 4 (GA4)

Traffic Analysis

(1) Data protection in Google Analytics
https://support.google.com/analytics/answer/6004245?hl=en

(2) [GA4] Cookie usage on websites
https://support.google.com/analytics/answer/11397207?hl=en

(3) Google Analytics Opt-out Browser Add-on
https://tools.google.com/dlpage/gaoptout?hl=en

Google Maps/Google Earth

Geo-Location Services

(1) Privacy Policy
https://policies.google.com/privacy

(2) Google Maps/Google Earth Additional Terms of Service
https://www.google.com/help/terms_maps.html?hl=en

Google Ads

Ad Delivery

(1) Privacy Policy
https://policies.google.com/privacy?hl=en

Advertising
https://policies.google.com/technologies/ads?hl=en

*Remarketing
https://support.google.com/google-ads/answer/2453998?hl=en

(2) Settings for Google ads
https://myadcenter.google.com/

*To opt out of personalized advertising delivered through Google Ad Manager or Display & Video 360, turn off “Personalized ads” in My Ad Center.

Meta (formerly Facebook)

Ad Delivery

(1) Privacy Policy
https://www.facebook.com/privacy/policy/

(2) About Meta Ads
https://www.facebook.com/help/769828729705201/

*See “How Ads Work on Meta technologies” > “How does Meta decide which ads to show me and how can I control which ads I see?”

TripAdvisor

Reviews and Ratings Widget

(1) Privacy and Cookies Statement
https://tripadvisor.mediaroom.com/us-privacy-policy

Intimate Merger

Audience Data

(1) Privacy Policy
https://corp.intimatemerger.com/privacypolicy/

Crimtan

Ad Targeting

(1) Cookies Policy (including opt-out)
https://crimtan.com/cookies/

Microsoft Clarity

Heatmaps and Behavior Analytics

Cookies Used by Clarity
https://learn.microsoft.com/en-us/clarity/cookie-list

Information Acquired by the Analytics Tool

Cookies used by analytics tools enable to track the following information about visitors. This information is used to prepare aggregated statistics reports of visitors’ activity, which do not contain any personal data:

• IP address (masked) ;
• Location: country, region, city, approximate latitude and longitude (Geolocation);
• Date and time of the request (visit to the site);
• Title of the page being viewed (Page Title);
• URL of the page being viewed (Page URL);
• URL of the page that was viewed prior to the current page (Referrer URL);
• Screen resolution of user’s device ;
• Time in local visitor’s time-zone;
• Files that were clicked and downloaded (Download);
• Links to an outside domain that were clicked (Outlink);
• Pages generation time (the time it takes for webpages to be generated by the webserver and then downloaded by the ・visitor: Page speed);
• Main language of the browser being used (Accept-Language header);
• Browser version, browser plugins (PDF, Flash, Java, …) operating system version, device identifier (User-Agent header);
• Language of the visited page;
• Campaigns;
• Site Search;
• Events.

How to Control and Delete Cookies

Most web browsers allow you to completely disable the use of cookies. You can also delete cookies created by certain websites. For information on how to do this, refer to the help page of the following browsers.

How to Disable Cookies and Similar Technologies via Your Browser

Chrome:
https://support.google.com/chrome/answer/95647?co=GENIE.Platform%3Dandroid&hl=en

Microsoft Edge:
https://support.microsoft.com/en-us/windows/microsoft-edge-browsing-data-and-privacy-bb8174ba-9d73-dcf2-9b4a-c582b4e640dd

Firefox:
https://support.mozilla.org/en-US/kb/block-websites-storing-cookies-site-data-firefox

Safari:
https://support.apple.com/guide/safari/manage-cookies-and-website-data-sfri11471/mac

For other web browsers, please visit the official web page of the web browser.

Note: Please note that blocking cookies may prevent you from using some or all of the features of this website.

Google Analytics 4 also uses its own cookies (first-party cookies set on our domain). These cookies do not collect any information that identifies a particular individual. All information collected by these cookies is statistic and does not identify a particular individual. Statistics are used to improve the convenience of our website.

Please see below for details on Google Analytics 4 cookies.
https://support.google.com/analytics/answer/11397207?hl=en

If you do not want data about your visits to be analyzed by Google Analytics 4, please download the “Google Analytics Opt-out Browser Add-on” from the URL below and install it on your browser.
https://tools.google.com/dlpage/gaoptout?hl=en

How to Disable Local Storage via Your Browser

For the Firefox web browser, please visit this page :https://support.mozilla.org/en-US/kb/storage

If the following web browsers are used, disabling cookies also terminates local storage.

• Chrome
• Safari

For any other web browser, please visit your web browser's official web pages.

You may lodge a complaint with any data protection authority that has jurisdiction over us and/or is located in your place of residence.

Contact Us

If you have any questions about the cookies used on this website and this cookie policy, please contact us at:

Tokyo Convention & Visitors Bureau Address : 15F Shinjuku Monolith Building, 2-3-1
Nishi Shinjuku, Shinjuku City, Tokyo, Japan
Phone : +81-3-5579-2680

Last modified: November 2, 2026