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Welcome to the World of Tokyo Sweets

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Tokyo’s 1st JW Marriott hotel opening soon

October 2, 2025 Accommodation Access: Takanawa Gateway (Tokyo Sta.→ 10 min by train / Shinjuku Sta.→ 20 min by train)
  • Marriott
  • Marriott
  • Marriott
Takanawa Gateway City opened in March 2025. At the heart of this development, in front of Takanawa Gateway Station, the high-rise tower Link Pillar One South, opens this September. A new luxury hotel, the JW Marriott Hotel Tokyo, will occupy the 23rd to 30th floors of the tower and is set to open on October 2. Zen aesthetics inspire the interior design palette of deep indigo and amber that runs through about 200 guest rooms, including suites. Emphasizing tranquility and serenity, the hotel is crafted as a place for moments of mindfulness. The quiet, comfortable on-site fitness center offers a relaxing space for workouts, while the spa provides treatments inspired by traditional Japanese wellness philosophies. Six dining establishments including both restaurants and bars, plus a state-of-the-art grand ballroom and six meeting rooms, make this a facility fully equipped to host a vast array of events and business functions.
News

Japan’s hotel brand awarded the most Michelin Keys comes to Ginza

Winter 2025 Accommodation Ginza-itchome (Tokyo Sta.→ 15 min by train / Shinjuku Sta.→ 20 min by train)
  • FUFU Tokyo Ginza
  • FUFU Tokyo Ginza
  • FUFU Tokyo Ginza
  • FUFU Tokyo Ginza
  • FUFU Tokyo Ginza
  • FUFU Tokyo Ginza
This winter, the luxury hotel, FUFU Tokyo Ginza, opens in a prime spot directly connected to the Tokyo Metro Ginza-itchome Station. Fufu is a renowned hotel brand, with seven out of its eight properties across Japan having received Michelin Keys. Reservations for FUFU Tokyo Ginza began in June for stays from December 1, 2025 onwards. Each of 34 guest rooms features a private bath with natural hot spring waters brought from Atami, Shizuoka Prefecture, along with a garden that adds greenery to the space. The combination of hot spring baths and classical gardens in the heart of Ginza makes this serene urban oasis a rare gem. At the on-site restaurant, Japanese course meals highlight standout seasonal ingredients from across Japan’s diverse regions.
News

Department store reopens with one of Japan’s biggest cosmetics floors

July 9, 2025 - 2026 Facility Ikebukuro (Tokyo Sta.→ 15 min by train / Shinjuku Sta.→ 8 min by train)
  • SEIBU
  • SEIBU
  • SEIBU
  • SEIBU
  • SEIBU
  • SEIBU
On July 9, Seibu Ikebukuro Main Store, directly connected to Ikebukuro Station, kicked off the first phase of a large-scale renovation with the Grand Opening of its cosmetics department on the third floor. As the symbolic “face” of the renewed flagship department store, the cosmetics floor spans both that level and a fragrance section set to open on the first floor in December.
Together, they will feature a total of 57 brands, making it one of the largest cosmetics areas in Japan. A newly opened dedicated space, “SEIBU Premium Room,” available to customers regardless of brand, offers personalized treatments and consultations in private booths.
Starting in September, the B1 and B2 gourmet food floors will begin opening in phases, featuring a wide variety of items such as bento boxed lunch, prepared foods, sweets, and gift items. Around November, international boutiques, jewelry, and watch sections are scheduled to open on the second, fourth, fifth, and sixth floors. From January 2026 onward, additional openings will include fresh foods and liquor sections on the B2 floor, more international luxury brands on the first floor, and art galleries on the seventh and eighth floors.
Seasonal Tips

Tokyo Biennale: Autumn Arts Festival

October 17 - December 14, 2025 Event
  • Tokyo Biennale
  • Tokyo Biennale
  • Tokyo Biennale
  • Tokyo Biennale
  • Tokyo Biennale
  • Tokyo Biennale
In Japan, where the four seasons are clearly defined, autumn is often celebrated with phrases like “Autumn of Art” or “Autumn of Excursions.”
One perfect way to combine both is by visiting the Tokyo Biennale, an international art festival held from October 17 to December 14 in the northeastern part of central Tokyo. What makes the Tokyo Biennale unique is its deep connection to the city—artists immerse themselves in local communities and collaborate with residents to create site-specific works. Now being held for the third time, the festival will feature works by 38 artist groups across 14 venues, all tied together under the theme, “Wander for Wonder.” The exhibitions span six diverse neighborhoods, including Ueno, Nihonbashi, and Marunouchi. In Ueno, for example, visitors can stroll through Ueno Park and explore multiple venues, such as the Konpon Chudo (Main Hall) of Kan’eiji Temple*, originally built during the Edo period (1603-1868), the usually inaccessible Aoi no Ma Room, and the garden in front of the Shibusawa family mausoleum. Other locations include Nihonbashi—where long-established shops with traditional charm stand side by side with modern facilities—and Kyobashi, a business district that also boasts a rich concentration of antiques and fine art. It’s a great way to enjoy and rediscover the pleasures of one of the world’s most walkable cities.
*Kan’eiji is the family temple of the Tokugawa shoguns.

Tokyo Report

Welcome to the World of Tokyo Sweets

Japan’s sweets culture began with wagashi, or traditional Japanese confections, which were once much-prized as offerings to emperors and ruling elites. With the mass production of sugar in the 18th century, these confections became beloved by the general public as well. A distinctive feature of wagashi is how it evokes the changing seasons through seasonal ingredients, floral motifs, and other sensory elements that engage all the senses. This same traditional Japanese aesthetic also inspires washoku (Japanese cuisine).
As the nation’s capital and trendsetter of society, Tokyo is both a guardian of tradition while also the birthplace of constant innovation in the world of sweets. From hybrids of wagashi and Western sweets to unique next-generation “evolved” creations, a wide variety of flavors are always in the mix.
Here we look at five sweets native to Tokyo. In a single bite, taste the blend of tradition and innovation that is the essence of Tokyo.

Parfait

Parfait Parfait
The parfait was originally a plated ice cream dessert from France, but after arriving in Japan in the early 20th century, it took a uniquely Japanese turn. Here in Tokyo, it took on its present form as a dessert served in tall-stemmed glasses layered with ice cream and fruit, and eventually spread across the country. Beyond the eye-catching presentation and festive feel, one of the charms of Japan’s towering parfaits is their rich and creative variety—featuring evolved versions made with matcha ice cream, kuromitsu (black sugar syrup), or topped with amezaiku, Japan’s intricate candy sculpture.
They can be enjoyed at cafes attached to fruit shops called “fruit parlors,” as well as restaurants and hotel lounges. “Night parfaits” are also gaining popularity as a way to finish off a night of drinking.

Shortcake

Shortcake Shortcake
In the U.S. and U.K., “shortcake” refers to a biscuit-like, crumbly pastry layered with cream. However, Japan’s take is a little different, featuring soft, moist sponge cake layered with fresh cream and strawberries. This style is said to have emerged roughly a century ago at a Western-style confectionery in Tokyo, featuring a softer, fluffier sponge adapted to suit Japanese tastes. Today, it’s a beloved classic, found everywhere from supermarkets to convenience stores. It’s also the go-to cake for birthdays —you may have even seen it in anime or manga scenes. Allergy-friendly and vegetarian versions also make it accessible to more people.
While strawberries are the best-known combination, during the off-seasons of summer and autumn, you might come across delightful variations made with peaches, grapes and other fruit. This one dessert is the result of high-quality Japanese fruits and dairy products, highly developed logistics to maintain freshness, and the masterful skill of cake professional to create stunning designs and flavors with simple ingredients. Savor this technique and dedication packed into a single slice of shortcake.

Strawberry Daifuku

Strawberry Daifuku Strawberry Daifuku
Strawberry Daifuku—a wagashi made by wrapping a whole strawberry in “anko” sweet red bean paste and mochi—is a relatively new creation, first appearing in 1985. At the time, fresh fruit was rarely used in wagashi, so the combination of juicy, tart strawberries and sweet anko offered a refreshing new taste sensation. It quickly became a big hit and soon secured its place as a modern wagashi staple. In the past few years, the category of “Fruit Daifuku” has expanded to include grapes, kiwi, and more, while other evolved innovations use whipped cream in a delicious blend of Western dessert elements. A string is often used to slice this soft dessert, revealing the gorgeous cross-section of layers within.

Anpan

Anpan Anpan
Western baking meets traditional “anko” sweet red bean paste in “anpan,” one of Tokyo's most iconic buns. In the late 19th century, an era when bread was still unfamiliar to most people in Japan, this moist, soft pastry filled with the familiar flavor of anko took the public by storm, helping to popularize bread in Japan. Variations are endless, from evolved combinations of butter and cream cheese, to versions that accentuate wagashi taste by mixing chestnuts simmered in syrup into the bean paste, and still others wrapped in Danish pastry.

Mont Blanc

Mont Blanc Mont Blanc
The European-style Mont Blanc, typically made with fresh cream topped with brown chestnut paste, took a different evolutionary path in Japan when it developed in the early 20th century. A distinctive feature of the Japanese version is the use of chestnut paste made from “kanroni” (chestnuts simmered in syrup). Since kanroni chestnuts often take on a vibrant golden hue from kuchinashi (cape jasmine fruit), many Japanese Mont Blancs are a brighter yellow. The mild sweetness, reminiscent of wagashi, has helped them become a beloved classic in Japan.
However, around the start of the 21st century, the richer flavors of European-style brown Mont Blancs began gaining popularity in Japan. Today, both the golden and brown versions are widely available. At some shops, you can even enjoy a “live” experience where chestnut paste is piped fresh onto the cake before your eyes. Newer evolved versions incorporate ingredients like cheese, matcha, and others, expanding the horizons of this beloved dessert.

yokan taiyaki
In Tokyo, other sweet treats like yokan (sweet bean jelly), taiyaki (fish-shaped cakes filled with anko), matcha dessert drinks and much more await around every corner. Enjoy this endless “decadent” discovery in the gourmet capital of Tokyo.

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Notice: Information as of August 2025.

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