Sensoji Temple Year-end Market (Hagoita Market) 浅草寺歳の市（羽子板市）

Note: The 2024 installment of this event has already taken place.

This market is held from 17 to 19 December every year together with Osame-no-Kannon Goennichi . There are over 20 booths of nationally designated traditional crafts including hagoita with Edo oshi-e (embossed art), with demonstrations and workshops held by craftsmen. As it is known as Hagoita Market, about 10,000 traditional “hagoita with Edo oshi-e” craft pieces in different sizes from 15 cm to about 2 m are on display across many booths.
The fan-shaped hagoita resemble Mt. Fuji, so have been treated as lucky charms or to bring prosperity to one’s offspring since the Edo period (1603-1867).

Sensoji-Temple's Hagoita Market has its roots in the Edo period, when hagoita decorated with the faces of kabuki actors were sold at year-end markets. From the Edo period through the Taisho era (1912-1926), there was a custom of giving hagoita as a year-end gift to households with children. To accommodate the end-of-year demand, the number of shops selling hagoita grew, and around the middle of the Showa era, the year-end market began to be called the "hagoita market."
Sensoji-Temple's year-end market was one of Edo's biggest events and the oldest market. It has continued for 360 years through to modern day without cancellation, even after the Great Kanto Earthquake of 1923 and through World War II.
There are also special uke-eto (with a towel of the Japanese zodiac) hagoita that can only be bought during this market from the Hagoita Preservation Society in front of the five-story pagoda.