Nihonbashi Ebisu-ko Bettara-ichi Pickle Fair 日本橋恵比寿講べったら市

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Stalls selling bettara-zuke (pickled daikon radish) and other local foods line the streets near the Takarada Ebisu Shrine for two days in mid-October.

During the Edo period, October 20 was the date of a festival dedicated to Ebisu, the Buddhist god of wealth. Merchants went to honor Ebisu and to pray for business prosperity. Supporting the festival was a dedicated market day on October 19, when vendors sold items such as fish, vegetables and household shrines.

These days, between 400 and 500 stalls set up shop in the Odenmacho and Horidomecho neighborhoods. Visit at night when the streets are bustling with a mix of people returning home from work and tourists enjoying the festive atmosphere.