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The Tokyo Metropolitan Government has established “Tokyo Tourism Representatives (Reps)” in Europe, America, Australia, and Asia to promote Tokyo as the premier destination for international leisure travel. The “Tokyo Tourism Reps” provides the latest media information and sales activities in Tokyo for local media and travel agencies and attracts interest from local citizens, media and travel operators to Tokyo.

Profile of Our Rep

Each local staff of the Tourism Rep is a travel professional with great experience in the tourism industry and has been assigned by the Tokyo Metropolitan Government to act as a local representative.
Click the name of the city to learn about the staff of the Tourism Rep in each city.


Los Angeles

Project M, Inc.
Ms. Keiko MORII


Covering States:
California, Oregon, Washington, Idaho, Montana, Wyoming, Colorado, North Dakota, South Dakota, Nebraska, Kansas, Oklahoma, Minnesota, Iowa, Missouri, Nevada, Utah, Arizona, New Mexico, Texas, Arkansas, Louisiana, Alaska, Hawaii

Greetings from Los Angeles!
On behalf of the Project M team, we are happy and proud to be representing the wonderful city of Tokyo in Los Angeles.

Founded in 2009 and based in Los Angeles, California, Project M, Inc. is an internationally focused, full service Advertising and Public Relations Agency specializing in the US mainstream and affluent market. We provide multi-layered tactical and strategic services for our clients including media planning and buying, creative design, development and execution for digital, TV, print, social media and event promotions.

At Project M, Inc. we have had the privilege to be the Agency of record in promoting Japan as a whole from the United States for the past 10+ years, serving the travel and tourism industries and clients such as the Ministry of Land, Infrastructure, Transport and Tourism, Japan Tourism Agency and Japan National Tourism Organization, specializing in the promotion of luxury and culinary products. We have built close and strong relationships with major US media outlets in the affluent lifestyle, travel, culinary, adventure, architectural and news categories to offer unparalleled and unique media strategies that other agencies cannot provide.

Tokyo offers the unique dichotomy of an ultra modern landscape intertwined with ancient tradition and natural beauty unlike any other travel destination. It also offers something unique and different for each individual. “Your Tokyo” is something that must be experienced to be realized. Tokyo offers some of the world’s most elegant and trendy shopping areas, amazing and eclectic culinary experiences, majestic temples and shrines, leading edge pop culture and contemporary art exhibits as well as a variety of outdoor adventures. In all this, the glue that binds Tokyo together is the warm-heated hospitality and kindness of the people.

Los Angeles is the city in the US with the most pervasive cultural and culinary ties to Japan. This entertainment capital of the world has more daily direct flights to Tokyo than any other city in the US. Most every Angelino has had the opportunity to experience some level of Japanese culture or cuisine. Texas also has two major hubs serving Tokyo. Dallas and Houston, are rising affluent markets that we should not miss. At Project M, we will utilize this understanding and execute a multi-tiered strategy to promote Tokyo.

When you are ready to travel, we very much look forward to welcoming you to the unmatched cultural, artistic and culinary enticements that only Tokyo can offer.

We encourage you to contact us for any information or help we can provide to guide you on your first or next trip to “your” Tokyo, or to grow your business potential.

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New York

QBIC Factory, Inc.
Mr. Hisashi Tsumura


Covering States:
New York, Maine, Vermont, New Hampshire, Massachusetts, Rode Island, Connecticut, Pennsylvania, New Jersey, Delaware, Maryland, Washington, D.C., Virginia, West Virginia, North Carolina, South Carolina, Georgia, Florida, Michigan, Ohio, Indiana, Illinois, Wisconsin, Kentucky, Tennessee, Mississippi, Alabama

Greetings from the Big Apple!
It is our pleasure to represent Tokyo from the heart of New York City! As sister cities and the densest population centers in their respective countries, Tokyo and New York share many commonalities, like an extensive public transportation infrastructure, along with a vibrant culture, art, dining, and shopping scene.

Interestingly, both Tokyo and New York are cities of approximately the same age, sporting rich and complex histories. Like New York, an underlying story can be unearthed from every backstreet and corner of Tokyo. As the East Coast and Midwest US Tokyo representative, we strive to reveal these stories and introduce them to media, travel professionals, and travelers. We are promoting the scents, sounds, colors, flavors, and the depths of experiences of Japan’s capital city and the "omotenashi" (distinctive hospitality) of its citizens themselves. In other words, we are presenting a dynamic modern city with deep roots, where “Old Meets New,” offering an immersive authenticity, far beyond surface level sightseeing.

In recent years, major media have ranked Tokyo as a top bucket-list destination for travelers from all major US cities in our region. Additionally, trends show that the demand to visit Tokyo is very high from repeat and affluent travelers. To satisfy these markets, we are promoting newly developed in-depth, content-rich experiences and hidden, behind-the-scenes locales, often introduced by knowledgeable experts and connoisseurs.

QBIC FACTORY is a multi-faceted, strategic marketing and design company, which like New York itself, demonstrates inexhaustible energy, creating and transmitting vibrant ideas around the world. Since its inception in 1995, our professionals have envisioned a breath of innovative solutions for local and global businesses and organizations. Each of our members shares his or her own views and values, which converge to develop a broad imaginative, and uniquely suitable vision for each project.

Please feel free to contact us for additional information.

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Ms. Yoko Takechi


Cross Media Ltd. was established in London in 1987 and is the UK’s leading Japanese media company. They promote Japanese culture and cuisine through an eclectic variety of publications, websites and events – including Eat-Japan and HYPER JAPAN, the latter being the UK’s biggest Japanese culture event. In 2007, then director Kazuhiro Marumo was appointed as Tokyo Tourism Representative, a role that Cross Media have also taken on since 2015.

After working in the company as a chief editor for years, dealing with travel guidebooks, culture magazines and various publications on Japan, as well as arranging UK-Japan cross-cultural events, I have been serving as Tokyo Rep since 2016. It is my honour to be a tourism representative of my hometown where I spent my childhood and youth. Today’s worldwide tourism trend is not just to ‘see’ exotic places from the tourists’ point of view but to ‘feel’ and ‘know’ the true culture of the locals and respect it. I have been making an effort to tell people about the multifaceted charm of our city and encourage them to experience it for themselves.

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Ms. Sarah Marcadé


Dear Visitor,
We are EXA INNOVATION STUDIO, liaising with the media and with tourism industry professionals to promote the city of Tokyo in France. We work to make the Tokyo metropolis better known, with its array of charms, bursting with activities and constantly renewing itself.

In 2019, the respected publication, The Economist, named Tokyo as the world’s safest city. While Tokyo’s charm does not lie solely in the sense of security that we experience walking its boulevards, this does make a major contribution to it. And, just like in any great megalopolis of the world, there is always something happening here.

Everybody has heard of Tokyo, but the Japanese capital remains mysterious in a great number of ways. It is a futuristic city where modernism nonetheless cohabits with thousand-year-old traditions, a cosmopolitan city, secure, trendy, state-of-the-art... Tokyo deserves its numerous superlatives. It is surely the world’s largest megalopolis, with over 13 million inhabitants.

Tokyo is the perfect introduction to Japan, allowing us to discover the country’s twin faces—Japan often being said to be “between modernity and tradition,” in an equilibrium between old and new. In fact, “Old meets New” is Tokyo’s official slogan. We see there the pale pink petals of cherry trees blossoming or the blush of the maples in autumn, but every season in Tokyo is remarkable. It is hot during summer and snow powders its streets in winter.

In Tokyo, we discover first an immense, effervescent and inspiring city. As soon as we get off the plane, with our first step we register a culture shock. Our eyes open wide, scanning everything. The city makes a direct appeal to all five senses. We visit the big show-stoppers, from the Shibuya district to the new fish market, through to the Meiji Jingu Shrine and Sensoji Temple. We joyfully lose our way in the narrow streets of Nakameguro or Kagurazaka seeking to experience the real “Tokyo way of life”.

Tourism is a major stake for Tokyo. More than ever, Japan’s capital needs to maintain interest, to keep the link alive with its international visitors.

These coming years will be an ideal opportunity for Tokyo to keep on shining, sharing its culture and its art of good living beyond the frontiers of Japan. Tokyo is, above all, a place of contradictions. The gigantic calls for the intimate, and its traditions do not hinder its avant-garde approach. Each day is a continuous discovery, even for those who live there. Here, more than anywhere else, we feel the wa, the philosophy of equilibrium that connects the Japanese people to one another and to the world.

Please do not hesitate to contact us about anything in relation to Tokyo. Our job is to guide you into what is at heart a unique and exceptional “Tokyo Experience”. We are here for journalists and travellers wishing to get to know the Japanese capital, Tokyo, or make it better known. Let us introduce you to the city; we look forward to answering any questions you may have.

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Doitsu News Digest GmbH
Ms. Miho Doi


Doitsu News Digest GmbH is a media company established in 1994, located in Düsseldorf, aka "Germany's Little Tokyo." We publish Doitsu News Digest for Japanese residents in Germany, as well as JAPANDIGEST, a German-language publication providing information about Japan.

Through our work on JAPANDIGEST, we have been involved with promoting many prefectures of Japan, including Osaka, Okinawa, and Saga. In 2022, we also started a special page for Tokyo on the JAPANDIGEST website to convey all the attractions of Japan's capital.

Tokyo has much to offer as the face of Japan, both traditional and new. We want to share the city's unique charms in a way that resonates with people in Germany and hopefully inspire them to visit Tokyo. Our diverse team of Japanese and German staff make use of our local connections and strengths as a media company to cater to your needs.

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Ms. Chigumo Miyamura


IXI S.R.L. first started in Milan in 1996 as the branch office of the design company IXI Co., Ltd., founded in 1978 in Tokyo. In its more than 25 years of activity, IXI S.R.L has developed, specializing in the organizing and coordinating of events and promotions for Japanese companies, prefectures and governmental bodies such as Ministry of Agriculture, Forestry and Fisheries, Ministry of Economy, Trade and Industry, Ministry of Land, Infrastructure and Transport, to name a few.

Thanks to having offices in both Tokyo and Milan, we have contributed to the promotion of Japanese brands and products in Italy through events and communication activities, acting as a cross-cultural bridge between Japan and Italy. We are honored to introduce the charm of Tokyo to Italian travelers and tourism professionals as a Tokyo Tourism Representative, while making the most of our extensive local network to promote Tokyo tourism effectively in Italy.

In recent years, more and more Italian tour operators, travel agencies and independent travelers are choosing Japan and Tokyo as their travel destination, making Japan—and Tokyo—a core destination for the Italian outbound market. According to JNTO data from 2019, the number of Italian tourists visiting Japan had increased more than four-fold in the eight years since 2011. The most recent data from 2024 also shows that the number of inbound tourists from Italy in 2023 was almost back to pre-pandemic levels, with only a 6.4% decrease compared to 2019. This is a noteworthy achievement, especially compared to the overall number of international visitors to Japan which was 80% of the 2019 figure. Moreover, it is worth mentioning that Italy ranks third worldwide in terms of per capita tourist expenditure in Japan.

Tokyo is a destination that tourists from Italy will surely appreciate for its unique culture that blends old and new. Modern attractions coexist with traditional ones, like the pop-culture district of Harajuku and the Shinto shrine that is Meiji Jingu. Additionally, the city is also famous for its vast array of high-quality restaurants, ranging from Michelin-starred establishments to street food vendors. It’s no wonder that Tokyo’s incredible beauty is highly valued, and we are delighted to share more information about this vibrant city with the Italian market.

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Ms. Taeko UEDA


Hello everyone! My name is Taeko Ueda, and I am the tourism representative of Tokyo in Spain. I have been living in Spain for more than two decades and I have fifteen years of experience in the tourism sector.

In recent years, Tokyo as a destination has been gaining international attention more and more. It is a unique city where tradition and modernity blend into a whole new experience that makes it an attractive destination for Spanish travelers.

My role as a representative is to fill the gap caused by a lack of information, and to inform Spaniards of the real charm of Tokyo and Japan through travel agencies and the media to draw more of their attention to Tokyo and Japan, and to encourage them to choose Tokyo as their holiday destination. Technology, tradition, pop culture, gastronomy, nature, shopping… there is a stunning world of activities to enjoy in Tokyo.

It has always been my dream to be a cultural bridge between the two countries. Tokyo is my hometown, and now Spain has become my second hometown. Therefore, it is my pleasure to introduce my hometown, Tokyo, to people in Spain. I will do my best to achieve this goal and all of your cooperation and support is highly appreciated.

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Tourism Garden Pty Ltd
Ms. Alison Roberts-Brown


After two decades running international hotel and tourism marketing businesses in Tokyo, I returned to Australia and founded Tourism Garden, a Sydney-based tourism marketing agency specialising in the representation and promotion of Japanese destinations and luxury tourism products. My colleague Yukiko Arita and I combine our many years of experience in the travel industry with our knowledge of Japan, work closely with the media and travel industry in Australia and New Zealand.

These are exciting times for Tokyo, we are delighted to work with the media and the travel industry to share city icons through to hidden treasures.

Tokyo is home to diverse cultures, rich traditions and cutting-edge technology. The contrasts of old and new are everywhere and part of its compelling charm. Australians and New Zealanders are visiting Tokyo in increasing numbers again, drawn by a love for the food, architecture and design, culture both old and new, the destination truly has something for everyone.

When you think of Tokyo you imagine a vast and crowded Metropolis, yet inside this vastness Tokyo has left room for the beauty of small things, breathtaking nature, the importance of kindness, community and human values. On closer inspection, it’s a thriving network of vibrant individual cities and neighbourhoods each with their own unique style and personality. Add to this the most efficient public and private transportation network in the world, which is surprisingly easy to master.

For anyone who has been to Tokyo you might sense the many layers and myriad of reasons it is such a fascinating place. If you haven’t visited yet we urge you to go and experience your very own Tokyo, it will surprise and delight and we hope it will inspire you to come back again and again, for the discoveries are endless.

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Japan Communications Ltd.
Mr. Shinichiro Kawai


Tokyo is my home town. I was born and raised in Tokyo near Shibuya with its world-famous scramble crossing. After graduating from university, I started working for the Japan Foundation where I was involved in introducing Japanese culture to the world. Cross-cultural exchange has been my passion since my early childhood. After I moved to Canada, I created a company called Japan Communications Inc., which specializes in cross-cultural communications and services.

Since 2016, I have assumed the role of the Tokyo Convention and Visitors Bureau’s Toronto representative, introducing Canadians to the many and sundry charms of my hometown of Tokyo.

Tokyo is indeed rich in appeals. It is a place that is constantly creating something new in the collision and fusion of traditional Edo culture with trend-setting innovations and ideas. In Tokyo, many “Kominka” (traditional Japanese houses) are being renovated and transformed into unique restaurants and cafés, while old temples and shrines remain standing unchanged for decades amid skyscraper-lined vistas. Tokyo offers travelers endless opportunities to make new discoveries. The countless villages of Tokyo, each with its own unique history, lifestyle and culture, each provide a memorable experience.

Food is another Tokyo charm that is not to be missed. It is a perfect window through which people can gain an insight into this somewhat elusive city of Tokyo. There are many izakayas where you’re always greeted with cheerful “Irasshaimase” welcomes, ramen shops where you can enjoy all the flavors of Japan, and many dishes that make the best of seasonal ingredients and delights the palate as well as the eyes.

A lot of travelers may be surprised to find that there is “another Tokyo” that is waiting to be discovered. Just steps from the hustle and bustle of downtown Tokyo, you will find “Okutama” (located at western end of Tokyo) with its unspoiled nature and rich tradition and history and, of course, delightful local cuisine.

Tokyo is a place you can visit over and over and make new discoveries each time. Yokoso. Welcome to Tokyo.

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Mr. Bo Sun


Hi, everyone! I am the Chinese representative of the Tokyo Convention and Visitors Bureau (TCVB). We hope to have the opportunity to share the charm of Tokyo with you all.

Beijing Debao International Travel Agency Co., Ltd. was established in 1997 with a registered capital of 50 million yen. The company has long focused on high-end inbound tourism to Japan and was once the only travel agency in the country that simultaneously hosted high-end tour groups from Japan Airlines and All Nippon Airways. I am the legal representative of the company.

I was born in Beijing, China and studied and worked in Tokyo for many years. Tokyo is like my second hometown. I really want to do my best to promote the charm of Tokyo as one of the world's leading tourist cities.

I have been serving as the TCVB’s representative in China since 2014. "Tokyo Tokyo Old Meets New" is now the slogan of the city of Tokyo. Here, old and new and traditions and trends of the times are constantly innovating, merging, and changing. Tokyo is both familiar and unfamiliar. It is full of the ancient charm of traditional culture while showcasing the trendy appeal of cutting-edge technology. The city is both dazzling and cool, beautiful and unrivaled.

In 2019, the number of Chinese tourists visiting Japan reached 9.59 million, accounting for a quarter of the total number of foreign tourists visiting Japan that year. Tokyo is far ahead of other cities in both the number of tourists and per capita consumption. On August 10, 2023, the Chinese Government resumed allowing travel to Japan. By December 31, the number of Chinese people visiting Japan had reached 2.42 million.

Japan and Tokyo will continue to garner attention as one of the most popular outbound destinations for Chinese tourists. In my view, it is only a matter of time until the number of Chinese tourists visiting Japan returns to or even surpasses its level prior to the pandemic of 2019.

In conjunction with the favorable trends in Chinese tourists visiting Japan, the types of tourists and their demands have changed dramatically. Travel trends will shift from material consumption to spiritual consumption and from shopping sprees to experiencing deeper culture, with a further increase in travel in small groups, parents traveling with children, customized tours, quality offerings, personalization, and FITs.

Tokyo has 23 urban areas as well as the rich and colorful natural landscapes of Tama and the stunning island scenery and rich marine resources of the Izu and Ogasawara islands.

As the capital of Japan, Tokyo is an international tourism metropolis full of mystery. Here, traditional culture and the latest trends are constantly merging and changing. Whether you are visiting for the first time or a regular visitor, ever-changing Tokyo is always surprising and new.

Welcome to Tokyo, a place where dreams come true.

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Eibcom Co.,Ltd.
Ms. Ban Eun Jung


Here at Eibcom, we're honored to be your Tokyo tourism representatives in Korea. Prior to 2023, we were known as FINEZONE.
We have over 20 years of experience as a marketing agency specializing in inbound tourism to Japan. Since becoming a representative for Tokyo in 2019, we have been developing various projects to promote Tokyo as a destination for the Korean tourism market.

Travel to Japan is popular in Korea, and Tokyo in particular is always at the top of the destination wish list.
We want this to continue—we believe that Tokyo is more than simply Japan's capital, or a gateway to other sightseeing locations. It's a must-see destination, and a city you'll want to visit again and again. We want to promote the kind of experiences you can only get in Tokyo, and raise awareness of the city's unique appeal. To that end, we think it's important to expand beyond the Korean tourism market, look at wider trends, and produce content and information to suit.
We always bear in mind Tokyo's brand as "a city where tradition and modernity combine to produce all kinds of great experiences," as we look for tourist information that will inspire people in Korea to come and visit.
We look forward to hearing everyone's Tokyo travel stories and insider info— together, we can make the city an even livelier destination.

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Next Tourism Consulting Co.,Ltd.
Ms. Ayumi Ogami


JINN'S PUBLISHERS CO. LTD. was founded in 1987 and is based in Taipei. Growing alongside the Taiwanese tourism industry has given our team a wealth of knowledge and experience, which we now use to promote tourism within Japan. As of 2019, the Japanese department within JINN’S PUBLISHERS has gone on to establish a separate business entity now known as NEXT TOURISM CONSULTING CO., LTD.

Most Taiwanese travelers are repeat visitors to Japan and are already familiar with Tokyo. We therefore wish to reveal to them a more cultural and diverse side of Tokyo, a unique experience in which they have never had before.

Now, more than ever, the number of solo travelers coming from Taiwan is increasing. We are committed to and focused on promoting Japan in various ways, such as through social media, travel agencies, and advertising agencies. Taiwanese travelers tend to visit lesser known areas in Japan such as Tohoku or Kyushu. This is due to many visitors from Taiwan having already been to more famous and well known cities like Tokyo, Osaka or Kyoto to name a few.

Based on the phrase “Old meets New” as our promotion concept, this will lead repeat visitors to experience Tokyo in a brand new way. We reveal to them a side of city that changes every day and with the seasons.

Travelers from Taiwan enjoy taking photos around Japan as well as sharing them on social media. Therefore, we held a photo contest with the biggest travel agency in Taiwan to promote the beauty of Tokyo and expand our market reach.

Trying on a kimono and watching traditional Japanese performances have been popular with Taiwanese travelers for the past few years. Recently, experiencing local culture has been attracting more attention, such as culinary tourism, cooking courses, and DIY activities. As time moves forward, trends ebb and flow. We will continue working hard to keep up with the needs of Taiwanese travelers, providing them with a plethora of tourism knowledge.

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Malaysia (Thai / Singapore)

Mr. Yuji Ushijima


Mr. Akio Yoshimoto


Mr. Koshi Nikaido


Established in 2019, our dedicated Tokyo Tourism Representative office proudly serves as your bridge to the wonders of Tokyo in Malaysia, Thailand, and Singapore. It is with immense pleasure and honor that we represent Tokyo's rich tapestry of tradition, innovation, and endless exploration.

With over 20 years of expertise in the dynamic landscape of Southeast Asian marketing, we stand at the forefront of connecting travel related partners and travelers with the soul-stirring experiences that Tokyo has to offer. Our extensive network spans across diverse industries, forging invaluable partnerships with travel agencies and media outlets, ensuring a seamless 360-degree solution.

Tokyo, often synonymous with cutting-edge technology and futuristic skylines, is a city that effortlessly blends the allure of the past with the dynamism of the present. Embracing the ethos of 'Tokyo Tokyo Old meets New', we invite you to delve beyond the surface and discover the treasures that lie within. From the serene beauty of ancient traditions dating back to the Edo period to the vibrant pulse of modern innovation.

At the heart of our mission is the desire to share Tokyo's narrative with the world, transcending borders and enriching lives with every journey. As your trusted guides, we are committed to providing the latest insights and information on Tokyo's myriad attractions, ensuring that your visit is nothing short of extraordinary.

For our esteemed Muslim travelers, we understand the importance of culinary preferences and dietary considerations. Rest assured, our team is dedicated to assisting you in navigating Tokyo's diverse gastronomic landscape, ensuring access to a wide array of halal dining options and culinary delights.

Be it the tranquility of ancient temples, the thrill of bustling city streets, or the serenity of natural landscapes, Tokyo beckons with open arms, ready to enchant and inspire. Allow us the privilege of accompanying you on your journey in Tokyo, as we pave the way for unforgettable experiences in the Land of the Rising Sun.

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