Jump into the metaverse as your own avatar, connect with people around the globe, play games and much more. On February 15, the city of Tokyo debuts in this virtual realm.

Discover “HELLO! TOKYO FRIENDS” on Roblox, a gaming platform beloved by young people globally. While strolling freely through the streets of Tokyo, users can interact and play a variety of games. For children and adults alike, it’s the perfect preview before a real visit, and also a great place to make friends who can tell you what’s going on right now in Japan’s capital.

Simultaneously with the debut of “HELLO! TOKYO FRIENDS” on Roblox, a connected web app named “TOKYO HUNT!” will also launch. This app directly links real-world exploration in Tokyo to virtual rewards in the Roblox game, allowing you to acquire rare items by visiting specific checkpoints in the city.
While enjoying your time in the metaverse, you can access valuable information that will make your upcoming trip to Tokyo even more amazing. Let’s dig a little deeper.

Become best buddies in Tokyo with “HELLO! TOKYO FRIENDS”

Over 70 million people are on the immersive social platform Roblox around the world every day (as of November 2023). Users create their own avatars and play games published on Roblox. Once registered, the platform is accessible for free on any device, including smartphones and computers.

HELLO! TOKYO FRIENDS is set in a self-contained virtual re-creation of Tokyo. Begin your virtual journey in the “Lobby,” inspired by TOKYO SKYTREE. Once you acquire the Treasure Book, it's time to head into town. This book guides you in exploring landmarks like Tokyo Station, Tokyo Tower, and Ryogoku Kokugikan, as well as cityscapes including Shibuya Scramble Crossing and Akihabara. While wandering through the recreated world with the Treasure Book, you can engage in a treasure hunt, uncovering hidden gems throughout the city. As treasures that can be found if you collaborate with your friends together are hidden, let’s talk to them when you encounter other players! It could be a good chance to get detailed information on Tokyo in the game if they are real Tokyoites. Additionally, test your skills in quiz-style mini-games like "Sushi Showdown," inspired by kaiten conveyor belt sushi, with your friends.

Achieving high scores in the games not only allows you to earn rewards to enhance your avatar's appearance but also unlocks a variety of items inspired by Tokyo and Japanese culture. From "maneki-neko" beckoning cats to daruma dolls, and oodles of ramen and other tasty Japanese foods, these rewards are sure to whet your appetite for travel.

Right now, to celebrate the birth of this world, a selection of cosmetic items to decorate your avatar’s appearance, created in collaboration with Tokyo Tourism Ambassador and virtual YouTuber, including Gawr Gura-san, is also available for a limited time and in limited supply. As you explore, sumo wrestlers, the legendary loyal dog Hachiko, and many other colorful Tokyo characters will pop into the virtual dimension, ready to say hello and share travel tips and trivia about the city. As you explore, you might also encounter real-life Tokyo tourist guides volunteering within the game, so don't hesitate to strike up a conversation and enrich your virtual experience!

And appearing this March, prepare to be captivated by the “Edo Area,” a further expansion featuring a vivid re-creation of Edo-Tokyo’s historical townscape. So stay tuned.
HELLO! TOKYO FRIENDS official website

The Web app “TOKYO HUNT!” takes the trip to a new level

When arriving at Tokyo, hunt for treasures in the real Tokyo with AR (Augmented Reality) through the “TOKYO HUNT!” Web app. Check-in at designated, real-world sightseeing spots and collect emblems to receive rare cosmetic items for your avatar decoration in a digital stamp collecting event linked to HELLO! TOKYO FRIENDS on Roblox.

At some checkpoints characters on HELLO! TOKYO FRIENDS appear in AR, so snap a picture with them at special photo spots to add a whole other dimension to your Tokyo travels. Additionally, "TOKYO HUNT!" is connected with Tokyo’s official tourism site "GO TOKYO," providing information about various checkpoints and their surrounding areas.
TOKYO HUNT! Web App

For more information, please visit the HELLO! TOKYO FRIENDS official website

The official website has also been launched with all you need to know in one place, such as a video that introduces the service in an easy-to-understand way.Also posted here are the best sightseeing routes that include "TOKYO HUNT!" checkpoints.

New spots will continue to be added in the future. Taking advantage of these two services means you can enjoy your trip before you even leave home and after you return, making for an unbelievably awesome Tokyo sightseeing adventure.