\u3010REAL SHOPPING EXPERIENCE\u3011INTRODUCING TRENDS INPOPULAR SHOPPING SPOTSTHROUGHOUT TOKYO2021WH A T I S T H E MOS T POP U L A R S HOP P I NGS POT I N TOK YO? T H E F E A T U R E S OFS H I N J U K U , S H I B U Y A , OMOT E S A N DO &H A R A J U K U , GI N Z A , A N D ROP PONGIS HOP NOW WH A T ‘ S N EW N EWS LOCA T IONNeedless to say, Tokyo is the real capital of Japan, and there aremany shopping spots for such an economic and cultural center.The most popular areas are Shinjuku, Shibuya, Omotesando &Harajuku, Ginza, and Roppongi, but each has different trends.@honorsjapan @honorsjapan2021 Vol.1 Honors JapanShinjuku is a lively city centered around aworld-class terminal station, making it a busyarea both day and night due to the mixture ofdowntown and office districts, it is also one ofthe three major areas along with Shibuya andIkebukuro. It is considered to be one of Tokyo\u2019ssubcenters. Luxury brand roadside storescenter themselves around a reopened historicdepartment store, while station buildingsdealing with fast fashion, consumer electronicsmass retailers, restaurants, etc. also prosper,with little regard to a person\u2019s age, gender, ornationality. It is possible to shop according tothe needs of many people.ShinjukuShibuya, which has established itself as a cityfor young people, is an area that is crowdedwith students in their teens and 20\u2019s every day,centering around a scrambled intersection,which is famous for being the busiest in theworld. Shibuya 109, a symbol for the city, islined with popular apparel brands, also knownas the Marukyu brands, and is the epicenter ofyouth fashion trends. In recent years, not onlyyoung people, but also adult women, haveopened their own commercial facilities, thatway you can enjoy shopping with primaryregard to fashion and lifestyle.ShibuyaWHAT IS THE MOST POPULARSHOPPING SPOT IN TOKYO?2021 Vol.1 Honors Japan@honorsjapan @honorsjapanFrom high-end brand roadside stores, such as the mainstreet from the Meiji Shrine Complex, Kotto, andAoyama Streets to highly sensitive commercialfacilities, fashionable, small cafes and generalmerchandise stores, Omotesando \/ Harajuku hasbecome centered around shopping streets that hold avariety of stores. It has a strong image as afashionable youth town and is a source for cuttingedgeyouth culture, thus making it also a popular areafor overseas tourists. At Takeshita Street, you can enjoytrendy gourmet food that is popular among students,while Omotesando, you can enjoy shopping for highlysensitive brands for adults. It has become so attractivethat its atmosphere can vary greatly depending onwhat street you are on.Omotesando &Harajuku2021 Vol.1 Honors Japan@honorsjapan @honorsjapanGinza is characterized by its elegant and luxuriouscityscape, its streets lined with long-establisheddepartment stores and high-brand roadsidestores. Surrounded by many stations and easilyaccessible to visitors, many people come in searchof gorgeous brand-name products. Although it isan area with a history and tradition that is steepedin fashion crazes since ancient times, the city isstill evolving with the opening of one famousbrand\u2019s ship store. Duty-free shops and fastfashion stores, which have been opening one afteranother in recent years, are also expandingshopping demand throughout Ginza, such as withoverseas travelers and young shoppers. There isalso data showing its retail store selling prices tobe the highest in Japan, so it can be said that it isquite the city for commerce.GinzaWHAT IS THE MOST POPULARSHOPPING SPOT IN TOKYO?Roppongi is an area with a gorgeous image, centered on business districts and downtown areas,with embassies from various countries and high-class tower condominiums all lined up in asophisticated manner. In addition to a famous, large-scale commercial facility that has manyshops and observatories, making it enjoyable for various reasons, cultural facilities such asmuseums and restaurants are also made available, thus making it popular not only for shoppingbut also as a tourist spot. Roppongi is recommended not just for its luxury brands, but for itsfashion brand market as well, alongside the latest, good quality sweets it has to offer, and itsability to incorporate trends at an affordable price range.One of the attractions of Tokyo is that its atmosphere and shopping trends differ, depending onwhich area you reside. So why not enjoy shopping at the spot that suits your needs, now beingmade aware of each one\u2019s characteristics? When in doubt, please refer to these notes.Roppongi@honorsjapan @honorsjapan2021 Vol.1 Honors JapanWHAT IS THE MOST POPULARSHOPPING SPOT IN TOKYO?3 A T T R A C T I V E P O I N T SO N W H I C H J A P A N E S EL U X U R Y B R A N D S A R EE V A L U A T E DTHE UL T IMA T E F A SHION GUIDE FOR A SOPHI S T I C A T ED S T Y L EReal ShoppingExperienceJapanese luxury brands and unique designs are attracting alot of attention from foreigners. But what exactly is theappeal of Japanese luxury brands? This time, we will focuson th three points below, such as Japanese design, originaltechnology, and craftsmanship, to explore the appeal ofJapanese luxury brands. If you are considering traveling orshopping in japan, please refer to what we have to say.L A Y E R Y O U RC L O T H E S L I K EA P R O – 32021 Vol.1 Honors Japan@honorsjapan @honorsjapanThis Month’s Style Spotlight# Japanese designFirst of all, the biggest attraction of Japaneseluxury brands is their Japanese design. The”Japanese” style that has been passed downthrough many generations in Japan is a designunique to their country that cannot be seenoverseas. Nowadays, the Japanese style ispresented at Paris Fashion Week, and there aremany cases where artists who work onoverseas luxury brands adopt it. The Japanesedesign is also valid for global high-end brands.”Wabi-Sabi” can be mentioned as a concreteexample of this design. To briefly explain wabi-sabi,it is the aesthetic sense peculiar to Japan that seesfragility as a beautiful trait. This is a representationof the Japanese style, which is said to be “simple yetsophisticated”. There is also an example in which adesign with the theme of wabi-sabi was unveiled atParis Fashion Week. Thus, Japanese design is now atthe forefront of the fashion industry and isattracting attention as a “cool, Japanese style”.Luxury brand logo T-shirts are evaluated as having asimpler design than wabi-sabi. In fact, the logo Tshirtitself is a kind of design peculiar to Japan.Although simple in appearance, it actually expressesa sophisticated graphic by adding one point withthe shirt\u2019s logo. Ultimately, high-brand T-shirts arevery popular among global consumers because theycan make your private life feel stylish.Japanese designProprietary technologyCraftsman’s commitment@honorsjapan @honorsjapan3 ATTRACTIVE POINTS ONWHICH JAPANESE LUXURYBRANDS ARE EVALUATED# PROPRIETARYTECHNOLOGYJapan’s unique technology is also a point of interest for really global consumers. Inparticular, techniques that have been handed down since ancient times, such asindigo dyeing and ink dyeing, are highly evaluated. It seems that there are manyglobal consumers who are particular about Japanese brands, even when the latter ispriced highly, because the colors are so unique to Japan that they cannot beproduced overseas. By combining ancient techniques with contemporary modes, itcan transform Japanese design into cutting-edge fashion that better suits themodern man.In addition to color shades, the phrase “made in japan” is also a point of interest forJapanese fabric and textile technology. Japanese fabrics and textiles are in highdemand from overseas and are used by various brands. Of course, we are particularabout quality, but many Japanese fabric manufacturers attach great importance toconsideration for the environment. By developing fabrics using high-quality butecological materials, both high quality and environmental friendliness have beenachieved.The appeal of Japanese luxury brands is that they realize both the colors unique toJapan that make use of ancient technology and the fabrics and fibers that make useof more cutting-edge technology.@honorsjapan @honorsjapan2021 Vol.1 Honors JapanIn addition to design, many craftsmen also focus on comfort. We are particular about fabrics and fibers andrealizing higher quality Japanese design. That is why many Japanese luxury brand products can be usedhabitually for long periods of time, and many people feel that it is worth paying a high price. In fact, there aremany Japanese luxury brand products that can be used for up to several decades if they are regularlymaintained.Japanese luxury brands are highly evaluated because the craftsmen who are particular about the detailsimplement the purely Japanese design while also making the best use of their own equipment. The simple yetsophisticated design is easy for global consumers to use, and it is a popular secret that it can be used for along time. If you have a chance to actually pick up a luxury brand while traveling in Japan, please check out thedesigns and technology that are unique to Japan.# CRAFTSMAN’SCOMMITMENTIt is the commitment of Japanese craftsmen that they be highlyevaluated overseas not only in fashion but also in cooking and art.Japanese craftsmen with a strong image of diligence and seriousnesshave spent a long time honing their skills and establishing craftsmanshipthat cannot be imitated in other countries. As a result, Japanese fashionhas become world-class. The delicate technique that is particular aboutthe details peculiar to Japanese people is also utilized in the design ofluxury brands.@honorsjapan @honorsjapanH O N O R S J A P A NR E A L S H O P P I N G E X P E R I E N C ES p e c i a l I s s u eA c t i o n N o w2 0 1 9@honorsjapan @honorsjapan<\/p>\n","protected":false},"excerpt":{"rendered":"
Honors Japan is to introduce the unique brands to great quality products to all the shopping lovers in the world. Needless to say, Tokyo is the real capital of Japan, and there aremany shopping spots for such an economic and cultural center.The most popular areas are Shinjuku, Shibuya, Omotesando &Harajuku, Ginza, and Roppongi, but each has different trends. <\/p>\n","protected":false},"featured_media":8179,"template":"","genre":[20],"area":[4],"publisher":[89],"popular_area":[],"list_tag":[],"publication_date":[125],"recommend_mark":[],"recommend_tag":[],"class_list":["post-8213","list","type-list","status-publish","has-post-thumbnail","hentry","genre-shopping","area-central","publisher-media","publication_date-125","en-US"],"acf":[],"publishpress_future_action":{"enabled":false,"date":"2026-04-16 09:57:51","action":"change-status","newStatus":"draft","terms":[],"taxonomy":"genre"},"publishpress_future_workflow_manual_trigger":{"enabledWorkflows":[]},"_links":{"self":[{"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/list\/8213","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/list"}],"about":[{"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/types\/list"}],"version-history":[{"count":3,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/list\/8213\/revisions"}],"predecessor-version":[{"id":10447,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/list\/8213\/revisions\/10447"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/media\/8179"}],"wp:attachment":[{"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/media?parent=8213"}],"wp:term":[{"taxonomy":"genre","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/genre?post=8213"},{"taxonomy":"area","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/area?post=8213"},{"taxonomy":"publisher","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/publisher?post=8213"},{"taxonomy":"popular_area","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/popular_area?post=8213"},{"taxonomy":"list_tag","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/list_tag?post=8213"},{"taxonomy":"publication_date","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/publication_date?post=8213"},{"taxonomy":"recommend_mark","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/recommend_mark?post=8213"},{"taxonomy":"recommend_tag","embeddable":true,"href":"https:\/\/www.gotokyo.org\/book\/wp-json\/wp\/v2\/recommend_tag?post=8213"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}