KIDDY LAND Harajuku Store

KIDDY LAND Harajuku Store, a popular destination in the Harajuku-Omotesando area, held its grand open on July 1. Featuring various characters loved by everyone from children to adults to even foreign celebrities on one floor below ground and four floors above, the store is virtually a theme park of character goods.
The biggest attraction of the revamped KIDDY LAND is specialty shops and corners dedicated to different characters. On top of an already vast lineup, each carries limited-edition products and items only available at the Harajuku store.
There are four specialty shops: SNOOPY TOWN Shop Harajuku, carrying all the familiar faces from the cartoon Peanuts; PrismStone, a rendition of the shop in the anime Pretty Rhythm: Dear My Future; Rilakkuma Store Harajuku, whose cuddly bear boasts enduring popularity; and Hello Kitty Store Harajuku, featuring one of Japan’s iconic characters. Not only do these shops sell cute products, they also offer figures and plastic models that adults can enjoy as a hobby.
The spot transcends age and nationality and immerses all visitors in the joy of Japan’s kawaii culture.