Antenna shops

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Discover local specialty products in Tokyo that aren’t widely distributed!

“Antenna shops” can be frequently found in Tokyo recently. Over the past few years, these shops have been opened mainly along the Yamanote Line by local governments and businesses from Okinawa in the south to Hokkaido in the north in order to introduce their local specialty products. Besides these products, some shops also offer dining areas with menus featuring local cuisine. Many lively shops also fully convey the atmosphere of their home areas.

Local fairs are often held in the special event areas of department stores, but antenna shops are unique in that they don’t just sell products from famous stores. In addition to fresh foods like seasonal vegetables and fruits that have been directly delivered from their production area, antenna shops also always offer traditional crafts and souvenirs, as well as sightseeing and other information (including about finding employment when returning to one’s home region). In this way, these shops have gained many new fans, and also appeal to people from their home regions.

Rather than having one shop for each prefecture, some prefectures have multiple shops. Visitors also shouldn’t miss unique offerings at these antenna shops, such as goods that aren’t normally distributed.

Antenna shops are a unique way of enjoying Tokyo and learning about the charm of Japan’s regions without ever leaving the city.

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Support the areas affected by the earthquake by shopping
Tohoku antenna shops

Miyagi Furusato Plaza (Koko Miyagi)
Location: 1/2F Toike Building, 1-2-2 Higashi-Ikebukuro, Toshima-ku, Tokyo

Iwate Ginga Plaza
Location: 1F Nankai Tokyo Building, 5-15-1 Ginza, Chuo-ku, Tokyo

Fukushima Prefecture Yaesu Tourism and Exchange Hall
Location: 1F Santoku Yaesu Building, 2-6-21 Yaesu, Chuo-ku, Tokyo

Fukushima Market
Location: 1F Ito-Yokado Kasai, 9-3-3 Higashi-Kasai, Edogawa-ku, Tokyo