Ichiyo Sakura Matsuri is one of the three great festivals of Asakusa Kannon-ura. Each year, crowds flock to the parade by elementary school students, stage shows, and flea market along the street lined with Ichiyo sakura (the double-flowered yaezakura variety). The highlight is the Edo Yoshiwara Oiran-dochu Procession, held on the second Saturday of April. An intangible asset representing the culture of the Edo period (1603–1868), the event rearranges the glamorous procession of oiran, or geisha, passed down through generations in the Yoshiwara neighborhood. The crew and cast are local residents who dress up with help from professional dance and kabuki makeup artists, hairdressers, and costumers.