Rediscovering Tokyo via history and culture

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Rediscovering Tokyo via history and culture

The lifestyle and streetscape of Tokyo’s shitamachi area that flourished with creative merchants and artisans in premodern Tokyo, popular product packaging from the Showa period (1926–89), and advertisements from the past decades—get up close with history and culture, and discover the hints of nostalgia alive in Tokyo.

Edo-Tokyo Open Air Architectural Museum

Situated in Koganei Park renowned for the view of cherry blossoms in spring, the vast museum is divided into west, center, and east zones lined with 30 restored buildings from the Edo (1603–1868) to early Showa (1926–89) periods. The East Zone particularly evokes nostalgia with a streetscape from the lively shitamachi area. Visitors are welcome to enter the shops and bathhouse, and glimpse the lifestyle of Tokyoites around the turn of the 20th century.

Address Koganei Park, 3-7-1 Sakuracho, Koganei-shi, Tokyo
Contact information 042-388-3300 (Japanese only)

Showa Retro Packaging Museum

The museum occupying a wooden building erected in the late Taisho period (1912–26) displays snack wrappers, soft drink cans and bottles, and medicine packages from the Showa period (1926–89). It even has a corner replicating a dagashi snacks store. Together with the Akatsuka Fujio Hall, Ome dedicated to the manga artist, and the Showa Magic Lantern Museum fronted by retro movie posters, the entire neighborhood oozes nostalgia.

Address 65 Sumie-cho, Ome-shi, Tokyo
Contact information 0428-20-0234 (Japanese only)

Advertising Museum Tokyo

Japan’s only museum dedicated to advertising and marketing displays posters from the Meiji (1868–1912) to early Showa (1926–89) periods that retain retro-fresh appeal today. From signboards to promotional magazines to TV commercials, the countless examples of stylish advertising media not only provide insight into the changing times but can also be enjoyed as artwork.

Address Caretta Shiodome, 1-8-2 Higashi Shimbashi, Minato-ku, Tokyo
Contact information 03-6218-2500 (Japanese only)

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