Market Offering Lifestyle Tips Tokyo Asa-ichi Earth Day Market

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Market Offering Lifestyle Tips Tokyo Asa-ichi Earth Day Market

Of the many markets held in Tokyo, one unique market offers tips for leading eco-friendly lifestyles.

Diverse participants from product sellers to tour planners

The venue attracts customers of all generations. 

Tokyo Asa-ichi Earth Day Market, held at various locations in the heart of Tokyo including Yoyogi Park, proposes lifestyles founded on the link between “agriculture and diet” through the medium of the market. The 40–50 participants range from sellers of fresh farm produce, processed foods, and household goods typical of markets, to environmental NPOs and NGOs and even agencies that offer agriculture-experience tours to participating farms.
The stalls lining the market are made from bamboo especially for the event. Just walking among these simple, modest structures is enough to feel the joy of being considerate to the environment.

Handmade products only available at a market

A peek into the stalls is sure to make you want to stop and take a closer look, as they are packed with a variety of goods. One, for instance, might sell jam or dried food using fresh-picked spring strawberries. Only at a market can the producer process fruit and sell it immediately. Other stalls might sell household goods like dashi soup, tea, seasoning, or bags.
And once you hear about the passion and knowledge that goes into the products, and get a feel of the producers’ work style, even an ordinary vegetable starts to look like a special vegetable. This is precisely why markets are so popular—they offer “special” items for visitors to incorporate into their lifestyle.
After browsing the stalls and shopping and tasting, stop by the kitchen wagon for a bento meal box and rest your legs while lunching at Yoyogi Park.


Seasonal organic amanatsu citrus fruit

Farmers' seed-exchanging session

 Photo courtesy of Toshimasa Tanaka

Tokyo Asa-ichi Earth Day Market

Location (address)

Keyaki Namiki zelkova avenue, Yoyogi Park (Yoyogikamizonocho / Jinnan 2-chome, Shibuya-ku, Tokyo)


One Sunday every month (may be held at other venues)



URL External link )


050-1428-1521 (Earth Day Market Executive Committee)