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Everything You Want, Discover It in Tokyo

Sumida Modern

The opening of TOKYO SKYTREE has sparked new interest in Sumida-ku as a tourist destination. Home to countless studios and artisans using traditional techniques dating from the premodern Edo period, Sumida launched a program to award products and restaurant menus that support the concept “novel and nostalgic” with Sumida Modern brand certification. This section highlights Sumida Modern brands that transform traditional charm into today’s value.

Washi x Urushi—a uniquely Japanese texture

Urushi Modern Washi Coasters

Photo provided by: Sumida Area Brand Strategy Executive Committee

Urushi lacquer draws out the beauty of the base material and adds sheen and depth. It forms an integral part of Japanese culture that has won praise from across the globe. Washi Coasters combining this urushi with washi paper are water-resistant and can be used over and over again. The round, triangular, and square forms represent the world’s tallest tower, TOKYO SKYTREE, and the gold and silver hand-drawn design, the image of Sumida reaching out to the future. Ataka Urushi Studio is recognized as a Tokyo Meister and a Sumida-designated Intangible Cultural Property for its lacquer work on prestigious buildings including Kencho-ji Temple in Kamakura, Zenko-ji Temple in Nagano, and the official residence of the President of the House of Councillors. It runs an Urushi Work Museum in the studio premises.

URL

http://sumida-brand.jp.e.je.hp.transer.com/brand/brand_s/brand04s_062( External link )

Century-old techniques create beauty and clarity

Karai Edo Kiriko Taisho Roman Glass Series

Photo provided by:Sumida Area Brand Strategy Executive Committee

Hirota Glass, founded in 1899, has a wealth of techniques and design molds that only a 110-year-old history could amass. The Karai Edo Kiriko Taisho Roman Glass Series fuses traditional techniques into modern designs. Edo Kiriko is a world-renowned cut glass technique dating back to the Edo period (1603–1868). Taisho Roman (romanticism) revives a now seldom used nyuhaku aburidashi technique popular in the Taisho period (1912–1926), which produces a thin, light finish and soft, milky pattern that accentuate the clarity of the glass and create an elegant look.

URL

http://sumida-brand.jp.e.je.hp.transer.com/brand/brand_s/brand04s_063( External link )

From retro supporting role to star player!

Marble Paper Series

Photo provided by: Sumida Area Brand Strategy Executive Committee

Anyone who has been to Japan before digitization and text messaging has surely seen this design at least once—the green and navy marble pattern used on the spine of receipt books and the back cover of teacher’s roll books. Back in the day, it was a natural part of everyday life. The Marble Paper Series takes this nostalgic pattern and reworks it into three untried shapes: a letter-size envelope, a smaller pochi-bukuro envelope for giving money to children on New Year’s Day, and sticky tape. The modern designs add new value to a pattern that always played a supporting role. In this age of digitization, the products hope to remind us of the beauty of handwriting.

URL

http://sumida-brand.jp.e.je.hp.transer.com/brand/brand_s/brand03s_042( External link )

Dynamic Japanese motifs for a modern handkerchief

MONYOU Handkerchief

MONYOU arranges traditional Japanese motifs used on kimino gowns and hanten winter coats into dye patterns for everyday handkerchiefs. Eight dynamic motifs including the gangimon zigzag and hakkaku-tsunagi octagon chain are positioned on the square fabric and hand-dyed in classical Japanese colors. The bold motifs show even if the handkerchief is folded small, and yet they never make too strong a statement thanks to the soft, natural intermediary colors.
Care to slip a MONYOU into your pocket and take home a bit of Edo style? It also makes a wonderful souvenir.

Photo provided by: Sumida Area Brand Strategy Executive Committee

URL

http://sumida-brand.jp.e.je.hp.transer.com/brand/brand_s/brand04s_060( External link )

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